New Media, Internet & Online Marketing Comment & Blog

Leader: Social networking could provide the kick mobile needs

The mobile is not new, of course - it's consumer behaviour that has to change to attract brands...moreAuthor: Justin Pearse | Source: NMA magazine | Published: 18.12.08

Simon Waldman - 18.12.08

Display markets are always cyclical and there's no reason why online should be any different...moreAuthor: Simon Waldman | Source: NMA magazine | Published: 18.12.08

Analyst Speak: Are apps the advertising answer for Facebook?

If Facebook Applications was a brand it would be the eighth biggest brand in the UK by time spent...moreAuthor: Alex Burmaster | Source: NMA magazine | Published: 18.12.08

UK's ecommerce boom can prove a lifeline out of the downturn

Ecommerce is a vibrant and growing industry and will certainly be integral to the rebuilding of the economy...moreAuthor: Dennis Woodside, VP, Google UK, Ireland & Benelux | Source: NMA magazine | Published: 18.12.08

Comment from nma.co.uk

  ...morePublished: 18.12.08

Letters: Could Android help mobile fill its potential?

Christian Howes, digital solutions architect, WebTrends ...moreAuthor: Christian Howes, digital solutions architect, WebTrends | Source: NMA magazine | Published: 18.12.08

Letters: Ecommerce rise relies on solid foundations

Dan Wilkinson, senior retail consultant, Conchango ...moreAuthor: Dan Wilkinson, senior retail consultant, Conchango | Source: NMA magazine | Published: 18.12.08

Letters: Welcome lessons for government

Will McInnes, MD, NixonMcInnes ...moreAuthor: Will McInnes, MD, NixonMcInnes | Source: NMA magazine | Published: 18.12.08

Leader: Digital media must work to woo the mass market

There's no doubting the demand from big-brand advertisers ofr a common currency...moreAuthor: Justin Pearse | Source: NMA magazine | Published: 11.12.08

Nigel Walley - 11 December 2008

The impact of on-demand viewing on TV measurement is chipping away at the industry...moreAuthor: Nigel Walley, MD, Decipher Group | Source: NMA magazine | Published: 11.12.08

Analyst Speak: Mobile web used by all ages but infrequently for specific content

Of those who hadn't used the mobile web at all, the main reason was a lack of interest in doing so...moreAuthor: David Dat, CEO Europe, LightSpeed Research | Source: NMA magazine | Published: 11.12.08

Search and social media are key to cultivating publicity online

You could once, to an extent, control what and where consumers read about you...moreAuthor: Anthony Mayfield, VP and head of social media, iCrossing | Source: NMA magazine | Published: 11.12.08

Letters: Bebo disappoints over Nintendo decision

Rob Marcus, director, Chat Moderators ...moreAuthor: Rob Marcus, director, Chat Moderators | Source: NMA magazine | Published: 11.12.08

Letters: Greedy media owners could ruin TV voting

John Wood, MD, C3 ...moreAuthor: John Wood, MD, C3 | Source: NMA magazine | Published: 11.12.08

Letters: Sorting out ownership of online inventory

Matt Jerwood, director of business development, WAYN...moreAuthor: Matt Jerwood, director of business development, WAYN | Source: NMA magazine | Published: 11.12.08

Leader: Nintendo's gag on Bebo users may come back to haunt it

For many brands it would be heresy to gag consumer chat on a social network page...moreAuthor: Justin Pearse | Source: NMA magazine | Published: 04.12.08

Richard Huntington - 3 December 2008

Accountability is a bottom-up measure of success, and in truth it measures efficiency not effect...moreAuthor: Richard Huntington | Source: NMA magazine | Published: 04.12.08

Analyst Speak: Credit card companies could still better serve customers online

Online applications received low scores across the credit card industry...moreAuthor: Bertie Stevenson, director, Global Reviews | Source: NMA magazine | Published: 04.12.08

Branded games can be perfect engagers, if they are done properly

What better way is there to get people engaging with your brand than an absorbing, fun game?...moreAuthor: Oli Christie, Creative director, Inbox | Source: NMA magazine | Published: 04.12.08

Ad Watch - 3 December 2008

You leave the Volvo XC60 site feeling romanced and with an understanding of the car's differentiating benefits...moreAuthor: Winston Binch, VP/integrated head of interactive production, Crispin Porter + Bogusky | Source: NMA magazine | Published: 04.12.08